Jerez de la Frontera is a lovely town with little International tourism to mar it's traditional Spanish atmosphere. Jerez de la Frontera and Cadiz are among the oldest towns in Europe and have a rich cultural history as a result of their combined European and the Arabic roots. Jerez de la Frontera is today world famous for its sherry production and its renowned dancing horses of the Royal Andalusia School of Equestrian Arts situated in the city.

With its 300 days of sun, the town is among the sunniest in Spain, which makes it an excellent starting point for a visit to one of the many beautiful beaches along Costa de la Luz. Also well-known are the many small, beautiful white villages which surround Jerez. These, along with Jerez, abound with a variety of cultural festivals and seasonal bullfights.

The horse fair or "Feria del Caballo" in May is one of the most famous and colourful festivals in Andalusia. It is a week-long celebration of all the things Jerez is famous for, and which Andalucians love: flamenco, sherry, bullfighting and horses. This is the festival of joy and happiness all Jerezanos look forward to.

These and many other festivals are characteristic  to the region and absolutely worth a visit.  

Easter week ("Semana Santa") is a good time to visit Jerez. The nightly processions by religious brotherhoods, with their old "pasos" (floats) and hooded penitents, are a feast for the senses. From the smell of incense, to the wail of the trumpets - from the flicks of candals, to the shuffle of feet beneath the floats, as the town's young men carry their icons through the streets. These processions appeal to both the deeply religious and the non-religiousalike, as they can be viewed  from either  the purpose of their expression of profound religious commitment, or  their display of cultural tradition. In either case, Semana Santa in Jerez is undeniably a moving experience.